DISCOVERY

LEARNING ABOUT THE USERS AND THE BUSINESS

Before any design project starts there is a period of discovery where the objective is to learn as much as possible about the problem, the users, and the business. Using ethnography to understand those three elements will help in the future to make the best design decisions that benefit both the users and the business.

DISCOVERY ACTIVITIES:

Field Research and Observation, Develop Insights, Identify the Problem, Comparative Analysis, Competitive Analysis, Stakeholder Interviews, User Interviews, Contextual Inquiries, Surveys

 

 

IDEATION

THE DESIGN HYPOTHESIS

After learning about the problem, the users, and the business it is time to take an educated guess on the design solution. The data gathered in the discovery phase is the basis for creating the personas, user flows, and information architecture of the first iteration of the solution. The ideation phase starts out flexible with a lot of sketching and rapid prototyping to make it easy to move quickly and make changes as needed.

TECHNIQUES & ACTIVITIES:

Personas, Scenarios, User Flows, User Journeys, Sketching, Paper prototyping

 

 

TESTING & ITERATING

VALIDATING 

This phase in the process is about polishing the solution that is developed in the ideation phase. The sketches are transferred to a digital format and the documentation for the design solution is created. However, this is also when the idea is tested with potential users to make sure that the design decisions being made are solving the problem that was established in the beginning.

TECHNIQUES & ACTIVITIES:

Wireframes, Sitemaps, Digital Prototyping, User Testing, Task Analysis, Scenario-Based Prototype Testing, Heat Mapping, A/B