I am the lead for UX development within our Advanced Electrical Research department at Ford Motor Company. I work on developing advanced feature concepts that will integrate within the  Ford and Lincoln infotainment systems. Also I am co-developing a UX development process to integrate into Ford's already established Advanced Research development process. Here I lead my teammates by teaching & guiding them about when and how to utilize various UX techniques to create a user-centered product.

While I can't show exactly what I am working on, I will discuss the type of work that I do on a daily basis. If you would like more detailed information, please get in contact with me to view my private portfolio link. 



Autonomous, Machine Learning, Navigation, Customer Authentication


User Research, Usability Testing, Survey Development, Information Architecture Analysis, User Flow, User Journeys, Personas, Contextual Inquiry, Wireframe Design, Interactive Prototype



Through the various projects that I work on, I lead the Discovery and Testing of advanced infotainment human interfacing features.

For Discovery, I lead the UX process to dive deeper to understand what customer's motivations are and how this feature would help them. Through interviews with stakeholders and observational interviews with the target customers, I am able to develop insights into the future product.

Depending on the timing and scope of the feature, I develop small (5-20 people) or large (40+ people) test plans based on requirements and data needed from stakeholders. For smaller studies, I work with our internal test clinic to find the appropriate users and coordinate the testing recruitment. Once recruitment is completed, I will then take the users through the designed test plan. If it is a larger study, I will also lead the external user testing coordination when working with User Research Firms and oversee the testing that the firm conducts. After testing is completed, I will create a summary of the test findings, develop a report and/or recommendation list for feature improvement and present those findings to upper management. 

Discovery & Testing usually takes form in the following ways: Observations, Contextual Inquiry, A/B Testing, User Ideation, Task Scenarios, Card Sorting, Surveys, and System Usability Scale (SUS) Scores.


ford-sync-3-poi info.jpg



Once Discovery has developed enough to understand the user needs and wants, that data is then translated into initial user personas to identify who the target audience is for the feature. Once defined, I advise our team on user journey development based on the persona attributes.  From the journeys, our team identifies how the feature should work. Those use cases are then turned into requirements that help define and finalize the feature. 

My role during this time is to take the requirements and develop user flows and site maps designing the feature layout and information architecture. I design how the user navigates throughout the feature and create opportunities to integrate and align with other features in the infotainment system. From this I move on to the design development phase and progress to an MVP.



DESIGN Development

Once ideation and structure has settled down, I move on to MVP development. Taking created personas, user flows, journeys and feature requirements developed from the Ideation phase, I then design the feature using a combination of agile and waterfall methods.  My role entails designing the information in a way that makes sense for the user.  I create wire-frames based on feature requirements set forth from the stakeholders after the initial Discovery phase has been completed. The design usually takes the initial form of low fidelity wire-frames and then progresses to interactive prototypes made in Axure.

As the design develops, user testing is done along the way to ensure the feature is still usable for the customer. As the feature becomes more solidified, I also collaborate with stakeholders to identify voice pairing opportunities to allow customers the opportunity to use the feature hands free to aid with distracted driving. Once fully mature, the prototypes are used for developer direction to create a QT model that goes in the vehicle for a final external user clinic before handing the feature to the production team for implementation. During this time I lead the external clinic coordination and manage the design firm that conducts the research for Ford. This includes, reviewing and developing the screening questionnaire, interview questions, and exit interview. 

Challenges that I have faced during this phase are using requirements that the data/code doesn't support. When that occurs, I reassess the feature to know what can be supported and the available options to take. After taking a careful analysis I give my recommendation to the stakeholder to update the requirement as needed. Once knowing what options are available to take and gaining alignment with the stake holder, I  pivot the design towards what can be achieved.