AppNEXUS trader home CONSOLE
Due to confidentiality, I cannot now show more, but highlights during my time can be found below and the original article here. If you would like more detailed information, please get in contact with me to view my private portfolio link.
Using the UX development process of Learn, Build, and Measure, I created a product that helped sort out the most important data for traders to improve their advertising campaigns. By learning the habits of traders that utilize the AppNexus Console and what metrics are critical to their daily workflow, this information enabled me to design useful features for Console that helped traders become more productive. The following slides show the development of two projects Gold Rush and Change Log.
What I did:
Contextual Inquiry, Qualitative User Research, Personas, User Journeys, Wireframe Design, Interactive Prototype
Learn: Identify the problem and pain points through user research.
I collaborated with one of the User Researchers to carefully craft questions that we could ask customers to find out their most important common tasks and data to craft a product that would help in their day-to-day trading tasks.
I utilized interviews, observations, and surveys to find out what data traders want and need to see. Some of the questions asked were the following:
- What were your top 3 tasks when you logged in this morning?
- Can you show and talk me through these workflows?
- What are the most important metrics to you as soon as you log in? Why? Where?
- Where do you get these metrics?
From these methods, I determined the most important data that traders needed to quickly access to adjust their campaigns. From there I then created personas and user journeys that enabled me to design a useful product.
Build: Develop a usable product focused on the experience.
From the data gathered in the research process, I created initial sketches of what the product would look like. From my experience, I like to have 3 variations to pivot from or combine elements from all of them to make the best product. I developed mock-ups and an interactive prototype to simulate what the user would experience in a real-world setting using Adobe CS, Sketch, and Axure.
Measure: Gaining success through feedback.
Once the mock-ups and prototypes were completed from the first pass, I tested them in our client-facing user research program AppNexus Allies allowing users to let the UX team know what we can improve upon and/or develop to aid users in their daily tasks.
What I did: Contextual Inquiry, Qualitative User Research, Personas, User Journeys, Wireframe Design, Interactive Prototype